I was talking with a friend today and she was giving me some advise on marketing strategies. I mentioned that I often used a signature on my FaceBook postings that gave the web address of the location to buy my novel. She said that many people would be offended by that and block me. I have not found that to be the case. But it brought up an interesting question, if all is fair in love and war, is all fair in marketing as well? For example, I have joined several online book clubs under a pseudonym
in order to start conversations about my novel. Is that wrong? Its not like I am taking money from them or deceiving them in any way, except for my name, of course. If I can direct people toward discovering my book, I see no harm. It may not be the greatest novel ever written but it tells a good story and I have gotten very positive responses from those that have purchased it. Consequently, I see no harm in attempting to start a buzz about my work. There is so much competition out there that any advantage seems appropriate. I have also piggy backed onto celeb sites and book club sites and will post my web address whenever possible. My friend thought this was very rude. To me it is a public forum and if I can say something relevant to the topic and my signature pops up with the web address, I see no harm. I always see almost instant results on the dashboard page of the sales site. I also have a certain number of friends that have well over 1,000 friends on FB. I will periodically hit them with a "Shameless Plug" bomb. I tell them they have been hit with a "Shameless Plug" bomb and attach the web address. I have a relationship with these people and the permission to do this so it is not an issue. I have had no one, in the four weeks I have been doing this ever say anything about it. They have all been very supportive as a matter of fact. So I put it to you, is there morality in marketing in regards to using every means at your disposal to get the word out?

http://www.smashwords.com/books/view/12052